Matt Van Ness

Professional

For nearly 30 years, I've served as a Strategic Creative Director, guiding teams and clients to build powerful brands from the ground up. My work is defined by the belief that a brand's success begins with a clear, original strategy—one that focuses on what a brand stands for and how it can achieve lasting relevance and differentiation. I have a deep passion for leading designers through both integrated and identity projects, ensuring that every big idea is grounded in a realistic and beautiful execution that delivers tangible results for the client. My extensive experience spans a wide range of sectors, from corporate identity to fast-moving consumer goods (FMCG). I've consistently helped clients achieve their goals to create a lasting connection with their audiences, new and old.

Personal

My life is centered on ambition, whether it's in my career or my personal passions. As a devoted parent to four children, I've honed skills in time management, problem-solving, and leadership. My hobbies, including climbing, training, and a passion for cars, reflect my dedication to mastering new skills and pushing personal boundaries. I am a firm believer in the importance of health and fitness and value spending quality time with my family, all of which contribute to my well-rounded and disciplined approach to work.

Clients

Aeroflot, Akzo Nobel, Alcatel Lucent, Astana Property, A1 (Austrian Telcoms), Dentsu Aegis Network, Barcard, Barclays, Barclays Capital, British Airways, Blistex, BMW, BP, Cambridge Audio, Childline, Coca-Cola, Comcity, Dentsu Aegis Network, Domino's, Ernst & Young, FSA, Guinness, Heinz Beanz, Heineken, Hippeas, IHG, intu (CSC), ITV, Jet Airways, Kia, Land Rover, Megafon, Lucozade, Magnum, Matalan, Microsoft, Morrisons, NSPCC, Nokia, Orange, Penny Freedom, Pepsi, Pepsi MAX, Peugeot, Plan UK, QEPrize, RBS, Revolymer, Rexona, Robinsons, Royal College of Music, River Island, Skolkovo, Skyscanner, Smith & Nephew, SonyEricisson, Snickers, Swift, Nestle Purina, T-Mobile, Toblerone, Total, Tropicana, Tribal, TTA, UKTV, Unilever, Warburtons, Virgin, Volvo, ZipCar.